Here’s what we really know – and don’t know – about Apple TV Plus. At its headquarters in Cupertino, CA, Apple finally revealed plans to launch Apple TV Plus, a subscription service for exclusive original shows and movies. The new service will live inside Apple’s revamped TV app sitting next to other video subscriptions like HBO. The app refresh is going live soon, while the TV Plus service won’t be available until the fall.
Despite the flashy unveiling, many questions about the service have gone unanswered. Will the service be more like Netflix with a library of licensed shows and movies, or more similar to a premium channel with weekly show releases like HBO? Will other Apple services, like News Plus or Music, be available as a bundle or not? What will it cost to begin with? We know it won’t have ads, and it will be available in more than 100 countries. It will also be a part of Apple’s family sharing feature. There are more than 30 known shows so far, including drama, comedy, and documentary.
Apple’s new TV service will be competing against Netflix, Amazon Prime, and Hulu, as well as other services streaming on-demand, high-quality productions. Without knowing too many details, we will have to wait for the release to judge it for ourselves. Until then, we can put faith in what CEO Time Cook has said will be “unlike anything that’s been done before.” To learn more about the mysterious upcoming service, visit here.